Social Media for Business
Social Media for Business training course informationInstructor-Led Digital Marketing Training
Social Media for Business
An intensive, hands-on one-day course that gets you up to speed with LinkedIn, Facebook, Instagram, X, YouTube and TikTok in a business context – no previous social media experience needed.
20+ yearsTraining experience
1 dayEntry level, hands-on
North WestYour premises or our venues
Some of our clients
See through the hype and use social media with confidence
This intensive one-day course is designed to get you up to speed using the key social networks in a business and corporate context. If you have had little or no social media experience, don’t worry – this course is just for you. It explains the practical differences between each network and the best uses for each, and gives you the confidence to experiment and learn how each one works in a practical context.
For a dedicated company course the programme can be customised. It pairs well with our Clear Business Writing and GDPR Training courses.
- Entry level – no previous experience or accounts needed
- Hands-on practice on your own laptop
- Customisable for a dedicated company course
Choose the Right Platforms
The practical differences between each network and what each is best for.
Build Your Presence
Set up and optimise profiles, company pages and channels.
Engage & Grow
What to post, the tone to use, and how to grow followers and relationships.
Advertise & Measure
Advertising options, analytics, monitoring and good practice.
Two ways to book your course
Book a closed course for your team at your premises or at one of our venues, or join a public course.
Option 1
In-House or Closed Course
Tailored Group Course
£895 + VAT
Total group price
One day · up to 8 people
- At your premises or our Preston, Liverpool or Manchester venues
- Customised for your organisation
- Reference materials & certificates
Option 2
Public Scheduled Course
1-Day Public Course
£295 + VAT
Per delegate
One day · per delegate · subject to demand
Discounts when you book 2 or more delegates
Discounts when you book 2 or more delegates
- Run subject to demand
- Learn alongside delegates from other organisations
- Reference materials & certificates
Training a larger group?
Our in-house price covers groups of up to 8 people. If you have a larger team, or several teams to train, please speak with one of our team to discuss this further. We will help you work out the best way to run it and put together a tailored quote.
Speak to our team
or call 0345 450 0051
Who should attend
Anyone who needs a better hands-on understanding of social media for business – typically marketers, community managers, PR professionals, publishers and account planners. No previous knowledge or accounts are needed, but please bring your own WiFi-enabled laptop.
*The in-house and closed course price is per course for up to 8 attendees. Public courses run subject to demand; the public price is per delegate – book 2 or more delegates and receive significant volume discounts.
Course Outline
A hands-on one-day course covering six modules – from choosing the right platforms, through LinkedIn, Facebook and Instagram, X and video, to planning, measuring and monitoring your activity.
1. The Social Media Landscape
- How LinkedIn, Facebook, Instagram, X, YouTube and TikTok fit together
- What each is good for – brand exposure, website traffic, SEO and customer communication
- The benefits for brands and businesses
- Choosing the right platforms for your audience
2. LinkedIn – More Than a Place for Your CV
- Setting up and optimising your personal profile
- Building your network and engaging with posts
- Company pages, groups and finding suppliers and partners
- Using LinkedIn for recruitment and HR
- Case studies and examples
3. Facebook and Instagram
- Business pages and profiles, managed through Meta Business Suite
- Posts, Stories and Reels – sharing content that gets seen
- Groups and communities
- Advertising – how ads work, targeting, budgets and costs
- Linking to your website and adding share buttons
- Case studies and examples
4. X (formerly Twitter)
- Setting up your account and personal versus corporate branding
- Finding people and growing your followers
- What to write and the tone to use
- Replies, reposts and direct messages
- Hashtags and search
- Case studies and examples
5. Video – YouTube and TikTok
- The role of video in business
- Setting up a branded channel and uploading videos
- Titles, descriptions and tags
- Adding videos to your website or blog
- Short-form video with YouTube Shorts and TikTok
- Comments – the dos and don’ts of moderation
6. Strategy, Measuring and Monitoring
- Planning content and a posting schedule
- Measuring results with built-in analytics
- Monitoring mentions and responding to customers
- Good and bad social media practice
- Advertising options across platforms
Following this course, you will be able to:
- Use the core functions of LinkedIn, Facebook, Instagram, X, YouTube and TikTok.
- Feel confident exploring social media in your own time.
- Understand how each platform can be used to benefit your business.
- Add and link to content such as videos and photos.
- Understand how the platforms can work together.
- Assess good and bad social media practice.
- Grow your relationships with clients, stakeholders and customers.
- Know the advertising options on the main platforms.
More than just a training day
Tailored Content
Built around your team’s real workplace scenarios
Expert Trainers
Instructor-led, at the pace of your attendees
Reference Materials
Handouts and supporting materials for every attendee
Certificates
Course completion certificate for each attendee
Free Aftercare
Post-course telephone & email support
From the training room
A few of the teams we’ve worked with recently – in-house at their premises, at our venues and on public courses.
Training created for every kind of brain
People don’t all learn the same way – and a great course shouldn’t assume they do. Every Keys Training course has been adapted for different types of learners, including neurodivergent attendees and people with disabilities, so everyone in the room gets the same value from the day.
Whether someone has dyslexia, ADHD, autism, a hearing or visual impairment, or simply prefers to learn by doing rather than listening, our trainers adjust the pace, materials and activities to suit the people in front of them.
Every course has been assessed by accessibility experts to make sure it’s accessible and beneficial for all.
Neurodiversity-aware
Clear structure, plain language and varied activities that work for dyslexic, ADHD and autistic learners.
Accessible materials
Handouts and slides designed for readability, with formats adapted on request for individual needs.
Adjusted to the room
Small groups mean the trainer can flex pace, breaks and delivery style around each attendee.
Expert-reviewed
Every course has been assessed by specialists to make sure it’s accessible and valuable for everyone.
Frequently asked questions
Who is this course for?
It is an entry-level course for anyone who needs a better hands-on understanding of social media for business. Typical attendees are marketers, community managers, PR professionals, publishers and account planners.
Do I need any previous experience?
No. No previous knowledge or membership of the social networks is required – if you have had little or no social media experience, this course is just for you.
What do I need to bring?
Please bring your own WiFi-enabled laptop so you can practise on each platform during the day.
Which platforms are covered?
LinkedIn, Facebook, Instagram, X (formerly Twitter), YouTube and TikTok, including how they work together and which suit your business best.
Where is the course delivered?
At your premises, or as a closed course at our Preston, Liverpool or Manchester venues. Public courses run subject to demand – contact us for availability.
Can the course be tailored to our organisation?
Yes. For a dedicated company course the programme can be customised around your business, audience and the platforms you use.
Ready to make social media work for your business?
Speak with a training advisor to arrange a tailored Social Media for Business course for your team, or to check availability for a public course.
Or call us on 0345 450 0051 to speak with a training advisor today.