Negotiation Skills for Sales
Professional Negotiation Skills for Sales training coursesInstructor-Led Sales Training
Negotiation Skills
for Sales
for Sales
A practical one-day course focused on the close – asking the right questions, handling objections and winning the business. Delivered at your premises or live online.
20+ yearsTraining experience
1 daySales & account teams
UK-wideOn-site or live online
Some of our clients
Ask for the business – and get it
Today’s customer demands a more professional sales approach than ever before. Awareness of the market, selective use of knowledge and attention to detail are all crucial – yet sales people often fail simply because they do not ask the buyer to buy. This one-day instructor-led course concentrates on the all-important close, so attendees recognise buying signals, deal with objections and maximise every opportunity to win business.
It pairs well with our Face to Face Selling and Assertiveness & Confidence courses. Browse all our management & leadership training courses, or run this course as a live remote class via Microsoft Teams.
- Free training needs analysis before your course
- Tailored with your real workplace scenarios
- Free post-course telephone & email support
Getting to the Close
Asking the right questions, identifying need and talking benefits.
Timing
Recognising buying signals – and overcoming the fear of rejection.
Objections
Getting them on the table, reassuring the buyer and countering them.
Closing Techniques
Nine proven closes, from the straightforward to the assumptive and the hook.
Three ways to book your course
From a focused half-day at your premises to a fully customised day with professional actors – choose the option that fits your team, your budget and your diary.
Option 1
In-House or Live Online
Half-Day Group Course
£445 + VAT
Total group price
Half day · up to 6 people
+ £45 + VAT per additional attendee
+ £45 + VAT per additional attendee
- Focused on the essentials
- At your premises or via Microsoft Teams
- Reference materials & certificates
Option 2
In-House or Live Online
Full-Day Group Course
£745 + VAT
Total group price
One day · up to 6 people
+ £45 + VAT per additional attendee
+ £45 + VAT per additional attendee
- Tailored to your teams and situations
- At your premises or via Microsoft Teams
- Reference materials & certificates
Option 3
Customised at Your Premises
With Professional Actors
Tailored quote
Full day · any group size
- Scenarios written around your organisation
- Real practice with trained actors
- Trainer plus actor(s) at your premises
Training a larger group?
Our half-day and full-day in-house prices are based on groups of up to 6 people, and the actor-led option can be run for any group size. If you have a larger team, or several teams to train, please speak with one of our team to discuss this further. We will help you work out the best way to run it and put together a tailored quote.
Speak to our team
or call 0345 450 0051
Who should attend
Anyone with selling or account management responsibilities who wants to convert more conversations into business. No previous sales training is needed.
*In-house half-day and full-day prices are per course for up to 6 attendees, plus £45 + VAT for each additional attendee. The actor-led option is quoted individually and is not limited by group size.
Course Outline
A practical one-day course covering five modules, step by step. By the end of the day your team will understand how to generate interest and get to the close, deal with objections confidently and use a range of closing techniques.
1. Getting to the Close
- Asking the right questions
- Identifying need, want and desire
- Generating interest and talking benefits
2. The Right Time to Close
- Reluctance to apply pressure
- Fear of rejection
- Recognising buying signals
- Losing the moment
3. Getting the Objections on the Table
- Listening to uncomfortable facts
- Recognising hidden agendas
- Reassuring the buyer
- Countering the objection
4. Closing Techniques
- The straightforward and assumptive closes
- The testimonial and stumbling-block closes
- The presentation and “ours versus theirs” closes
- The impassive, hook and fear closes
5. Rewarding Yourself for a Job Well Done
- Reaffirming what the job really is
- Setting real objectives
- Recognising self-delusion
- Self-applause
More than just a training day
Tailored Content
Built around your team’s real workplace scenarios
Expert Trainers
Instructor-led, at the pace of your attendees
Reference Materials
Handouts and supporting materials for every attendee
Certificates
Course completion certificate for each attendee
Free Aftercare
Post-course telephone & email support
From the training room
A few of the teams we’ve worked with recently – in-house at their premises, at our venues and on public courses.
Training created for every kind of brain
People don’t all learn the same way – and a great course shouldn’t assume they do. Every Keys Training course has been adapted for different types of learners, including neurodivergent attendees and people with disabilities, so everyone in the room gets the same value from the day.
Whether someone has dyslexia, ADHD, autism, a hearing or visual impairment, or simply prefers to learn by doing rather than listening, our trainers adjust the pace, materials and activities to suit the people in front of them.
Every course has been assessed by accessibility experts to make sure it’s accessible and beneficial for all.
Neurodiversity-aware
Clear structure, plain language and varied activities that work for dyslexic, ADHD and autistic learners.
Accessible materials
Handouts and slides designed for readability, with formats adapted on request for individual needs.
Adjusted to the room
Small groups mean the trainer can flex pace, breaks and delivery style around each attendee.
Expert-reviewed
Every course has been assessed by specialists to make sure it’s accessible and valuable for everyone.
Frequently asked questions
Who is this course for?
Sales people, account managers and anyone else with responsibility for winning business – from new starters to experienced staff who want to sharpen their closing.
Is this a general negotiation course?
It is built around the sales negotiation and, above all, the close. If you need broader negotiation skills for buyers or managers, talk to us and we will tailor the day.
Can the course be delivered remotely?
Yes. The in-house fee covers delivery at your premises or as a live online class via Microsoft Teams – same trainer, same content, same materials.
Can the course be tailored to our organisation?
Yes – every in-house course starts with a free training needs analysis, so the examples, exercises and emphasis are built around your organisation and the situations your people actually face.
What is the actor-led option?
Practising the close with a professional actor playing your customer is the fastest way to build confidence. Our actor-led option adds professional actors to the training day, so your managers practise real conversations with someone who responds exactly as a colleague would – and get feedback on how it landed. Find out more about training with professional actors.
What do attendees receive?
Every attendee receives reference materials and a course completion certificate, and we provide free post-course telephone and email support.
Ready to get your team working together?
Speak with a training advisor to arrange a tailored negotiation skills course for your sales team – at your premises, live online or with professional actors.
Or call us on 0345 450 0051 to speak with a training advisor today.