Social Media for Business

Social Media for Business training course information

Social Media for Business Training Course


This course can be delivered on your premises.

This course can be delivered at our premises of Preston, Liverpool and Manchester as a closed course or as a public course (subject to demand).

1 Day Course | 1 Delegate £295 plus VAT
*Book 2 or more delegates and receive significant discounts. Click here for information

Course Overview

This intensive one day course is designed to get you up to speed using the social media tools of Facebook, LinkedIn, Twitter and YouTube in a business and corporate context.  If you have had had little, or no, social media experience in the past, don’t worry, this training course is just for you.

The course aims to help you see through the hype explaining the practical differences between each social network and the best uses for each. The training will give you confidence to experiment with the key social networks and will allow you to learn how each one works in a practical context.

Course Outline

Introducing Facebook, LinkedIn, Twitter and YouTube

  • How do they fit into the bigger social media picture?
  • What differences are there between each tool?
  • What is each good for? (eg. SEO, traffic to your site, brand exposure, customer communication)
  • What are the benefits of using them for brands and business?
  • Measuring and monitoring

LinkedIn – it’s more than just a place for your CV

  • For individuals – setting up your account, optimising your profile, adding contacts, asking your network questions, adding applications.
  • For companies – introducing company pages and groups, finding potential suppliers, creating a community
  • Using LinkedIn for HR
  • Case studies and examples


  • Setting up your account and strategies around personal and corporate branding
  • Followers and following – how to find people, best practices in growing your followers
  • Tips on what to write and the tone to use
  • How to reply to tweets and contact followers privately
  • A look at hashtags and why they’re useful
  • Using Twitter search
  • Case studies and examples

Facebook – how can businesses use this vast social network?

  • An overview of Facebook and how it’s used by individuals
  • Advertising opportunities – how Facebook adverts work, creating an advert, targeting, costs
  • How to set up groups and branded pages, and understanding the difference between each
  • What are ‘Likes’ and what do they indicate?
  • Apps? What are they and what should you be aware of?
  • Sharing content via Facebook
  • Adding share buttons to your site
  • A look at Facebook Places and Facebook Deals
  • Case studies and examples

YouTube – the role of video in business

  • Overview of the site and how it works
  • Examples of business uses
  • How to add a YouTube video to your website or blog
  • Uploading a video
  • Introducing to tags
  • YouTube comments – how do they work, do’s and don’ts of moderation
  • A look at branded channels
  • Case studies and example

Who will benefit from the Social Media for Business training course?

This is an entry level training course targeting users of social media who need better hands-on understanding of how to use Facebook, Twitter, LinkedIn and YouTube to run campaigns.  Typical attendees are marketers, community managers, PR professionals, publishers and account planners.

No previous knowledge or membership of the social networks is required but we do ask that you bring along your own WiFi enabled laptop.

Following this training course, you will be able to:

  • Use the core functions of Facebook, LinkedIn, Twitter and YouTube
  • Feel confident exploring social media websites in your own time
  • Understand how each social media tool examined can be used and benefit your business
  • Add and link to content such as videos and photos, to social media sites
  • Understand how Facebook, Twitter, LinkedIn and YouTube can work together
  • Assess good and bad social media best practices
  • Grow your relationships with clients, stakeholders and customers
  • Know options for advertising on Facebook, Twitter and LinkedIn

(For a dedicated company course this programme can be customised)