Face to Face Selling
Professional Face to Face Selling training course informationInstructor-Led Sales Training
Face to Face Selling
A practical one-day course that helps sales professionals structure and control face-to-face sales meetings, build rapport, overcome objections and close with confidence – delivered at our venues, at your premises or live online.
20+ yearsTraining experience
1 dayStaff who meet customers
UK-wideOur venues, on-site or online
Some of our clients
Win more business in every sales meeting
This one-day instructor-led course develops and refines the sales skills of staff who meet prospects and customers as a major part of their role. It teaches practical skills in structuring and controlling a face-to-face sales meeting, with helpful insights into rapport building, overcoming objections and selling your product or service according to the buyer’s needs. It will benefit sales professionals who want to gain new business and develop existing accounts professionally and confidently – and is of real value to anyone who regularly visits clients.
It pairs well with our Negotiation Skills and Telephone Sales Techniques courses, or run it as a live remote class via Microsoft Teams.
- Free training needs analysis before your course
- Tailored with your real workplace scenarios
- Free post-course telephone & email support
Preparation
Researching the meeting and understanding the client’s organisation and values.
Structure & Control
Pacing and leading the meeting to maximise selling opportunities.
Rapport & Buying Motives
Why people buy, non-verbal rapport, and features and benefits.
Objections & Closing
Overcoming resistance and closing with a win:win next step.
Three ways to book your course
Join a public course at one of our venues, book a closed course for your team at your premises or live online, or go fully customised with professional actors.
Option 1
Public Scheduled Course
1-Day Public Course
£295 + VAT
Per delegate
One day · per delegate · run on demand
Discounts when you book 2 or more delegates
Discounts when you book 2 or more delegates
- Venues in Preston, Liverpool, Manchester & London
- Learn alongside sales staff from other organisations
- Reference materials & certificates
Option 2
In-House or Live Online
Closed Group Course
£845 + VAT
Total group price
One day · up to 8 people
- Tailored to your products and customers
- At your premises or via Microsoft Teams
- Reference materials & certificates
Option 3
Customised at Your Premises
With Professional Actors
Tailored quote
Full day · any group size
- Sales scenarios written around your customers
- Real role-play with trained actors as buyers
- Trainer plus actor(s) at your premises
Training a larger group?
Our in-house closed course price covers groups of up to 8 people, and the actor-led option can be run for any group size. If you have a larger team, or several teams to train, please speak with one of our team to discuss this further. We will help you work out the best way to run it and put together a tailored quote.
Speak to our team
or call 0345 450 0051
Who should attend
Sales professionals and anyone who meets prospects and customers as a major part of their role – especially staff who regularly visit clients and want to win new business and grow existing accounts.
*Public courses are run on demand – call 0345 450 0051 for availability. The public course price is per delegate; book 2 or more delegates and receive significant volume discounts. The in-house closed course price is per course for up to 8 attendees. The actor-led option is quoted individually and is not limited by group size.
Course Outline
A practical one-day course in three modules, following the shape of a real sales meeting – from preparation and research, through running the meeting and building rapport, to overcoming objections and closing.
1. Preparing for the Meeting
- Why preparation is vital
- How to research the meeting effectively
- Understanding the client’s organisation and its core values
- How to structure the meeting
2. Running the Meeting
- Pacing and leading your client using an engaged and controlled approach
- A structure that signposts the meeting and maximises selling opportunities
- The key reasons why people buy and how to use them to your advantage
- Developing rapport through non-verbal communication techniques
3. Objections and Closing
- Using features and benefits to demonstrate your capability
- Anticipating resistance and overcoming objections to your product or service
- Making clients more flexible in their expectations
- Closing the meeting with a win:win and agreeing the next stage
What you will gain from this course:
- The ability to achieve objectives from every sales meeting.
- Control of the discussion without resorting to aggression or pleading.
- Confidence in face-to-face selling.
- The formula to beat resistance and overcome objections.
- The ability to leave a memorable impression and clear message with any client.
More than just a training day
Tailored Content
Built around your team’s real workplace scenarios
Expert Trainers
Instructor-led, at the pace of your attendees
Reference Materials
Handouts and supporting materials for every attendee
Certificates
Course completion certificate for each attendee
Free Aftercare
Post-course telephone & email support
From the training room
A few of the teams we’ve worked with recently – in-house at their premises, at our venues and on public courses.
Training created for every kind of brain
People don’t all learn the same way – and a great course shouldn’t assume they do. Every Keys Training course has been adapted for different types of learners, including neurodivergent attendees and people with disabilities, so everyone in the room gets the same value from the day.
Whether someone has dyslexia, ADHD, autism, a hearing or visual impairment, or simply prefers to learn by doing rather than listening, our trainers adjust the pace, materials and activities to suit the people in front of them.
Every course has been assessed by accessibility experts to make sure it’s accessible and beneficial for all.
Neurodiversity-aware
Clear structure, plain language and varied activities that work for dyslexic, ADHD and autistic learners.
Accessible materials
Handouts and slides designed for readability, with formats adapted on request for individual needs.
Adjusted to the room
Small groups mean the trainer can flex pace, breaks and delivery style around each attendee.
Expert-reviewed
Every course has been assessed by specialists to make sure it’s accessible and valuable for everyone.
Frequently asked questions
Who is this course for?
Sales professionals and anyone who meets prospects and customers as a major part of their role – particularly staff who regularly visit clients.
Is there practical work?
Yes. This is a practical workshop – attendees practise structuring and controlling a sales meeting, building rapport and handling objections, not just the theory.
When do public courses run?
Public courses are run on demand at our venues in Preston, Liverpool, Manchester and London. Call 0345 450 0051 or contact us for availability.
Can the course be delivered remotely or tailored to our organisation?
Yes. The in-house fee covers delivery at your premises or as a live online class via Microsoft Teams, and every in-house course starts with a free training needs analysis so it reflects your products, customers and sales process.
What is the actor-led option?
Our actor-led option adds professional actors to the training day, so your team can practise real sales meetings with someone who responds exactly as a buyer would – including raising objections – and get feedback on how it landed. Find out more about training with professional actors.
What do attendees receive?
Every attendee receives reference materials and a course completion certificate, and we provide free post-course telephone and email support.
Ready to help your team win more business?
Speak with a training advisor to book a public course or arrange a tailored Face to Face Selling course for your team – at your premises, live online or with professional actors.
Or call us on 0345 450 0051 to speak with a training advisor today.